Tilo Halaszovich

Prof. Dr. Tilo Halaszovich

Adjunct Professor
School of Business, Social & Decision Sciences
Constructor University Bremen gGmbH
Campus Ring 1
28759 Bremen (Germany)
Phone number
+49 421 200-3492
Fax number
+49 421 200-3303
Email Address
Research IV, Room 65
Research Interests

Entrepreneurship with a special focus on Emerging Markets and the competitiveness of firms in these markets
International Marketing and Branding: Internationalization and market entry strategies, global branding strategies

Selected Publications

Identitätsbasierte Markenführung: Grundlagen-Strategie-Umsetzung-Controlling

C Burmann, T Halaszovich, M Schade, R Piehler


Customer-brand engagement and Facebook fan-page'like'intention

T Halaszovich, J Nel

Journal of Product & Brand Management 26 (2)

The impact of distance, national transportation systems and logistics performance on FDI and international trade patterns: Results from Asian global value chains

TF Halaszovich, A Kinra

Transport Policy 98, 35-47

Identity-based brand management

C Burmann, NM Riley, T Halaszovich, M Schade

Wiesbaden: Springer Gabler 10, 973-978

The moderating role of local embeddedness on the performance of foreign and domestic firms in emerging markets

TF Halaszovich, SM Lundan

International Business Review 25 (5), 1136-1148

Identitätsbasierte Markenführung. Grundlagen-Strategie-Umsetzung-Controlling. 2., vollst. überarb. u. erw. Aufl

C Burmann, T Halaszovich, M Schade, F Hemmann

Wiesbaden: Springer Gabler

The impact of logistics performance on exports, imports and foreign direct investment

S Luttermann, H Kotzab, T Halaszovich

World Review of Intermodal Transportation Research 9 (1), 27-46

The role of perceived institutional distance in foreign ownership level decisions of new MNEs

P Trąpczyński, TF Halaszovich, D Piaskowska

Journal of Business Research 108, 435-449

What role does CEO vision play in the internationalization process of firms? Evidence from the banking sector in Africa

S Gentile‐Lüdecke, T Halaszovich, S Lundan

Thunderbird International Business Review 61 (1), 13-27

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter: Eine empirische Wirkungsanalyse des Marketing Mix

TF Halaszovich


Neuprodukteinführungsstrategien schnelldrehender Konsumgüter: Eine empirische Wirkungsanalyse des Marketing Mix

TF Halaszovich


The impact of logistics on international trade and investment flows

S Luttermann, H Kotzab, T Halaszovich

The 29th NOFOMA conference Taking on Grand Challenges. Lund University: NOFOMA

When foreignness becomes a liability: the effects of flawed institutional environments on foreign versus domestic firm performance in emerging markets

TF Halaszovich

European Journal of International Management 14 (1), 118-143

The influence of satisfaction on Facebook fan page'Like'intentions

J Nel, T Halaszovich

Management Dynamics: Journal of the Southern African Institute for …

Markenführung im Wandel–alte Weisheiten und neue Erkenntnisse

C Burmann, T Halaszovich, F Hemmann

Identitätsbasierte Markenführung, 269-273

Internationales Marketing: Going und Being International

B Swoboda, H Schramm-Klein, T Halaszovich


Identitätsbasierende Markenführung

C Burmann, T Halaszovich, F Hemmann

Grundlagen–Strategie–Umsetzung–Controlling, Wiesbaden

Identitätsbasierte Markenführung, Grundlagen

C Burmann, T Halaszovich, F Hemmann

Strategie, Umsetzung, Controlling, Wiesbaden

Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

IÖ Yumurtacı Hüseyinoğlu, H Kotzab, KG Köstepen, T Halaszovich

Journal of Marketing Channels 26 (1), 72-86

Blockchain Technologien für die Sicherung von Material‑, Informations-und Geldflüssen in der Logistik–Erfolgsfaktoren für die chinesische „Belt-Road “Initiative

SC Eickemeyer, T Halaszovich, C Lattemann

HMD Praxis der Wirtschaftsinformatik: Vol. 55, No. 6


Publications on Scopus
Trapczyński, P. Halaszovich, T.
Research Handbook on Foreign Exit, Relocation and Re-entry: Theoretical Perspectives and Empirical Evidence 2022 pp. 57-80
Mattfeld, S. Piaskowska, D. Halaszovich, T.
Research Handbook on Innovation in International Business 2022 pp. 177-205
Trąpczyński, P. Halaszovich, T.
Entrepreneurial Business and Economics Review 2021 9 (4) pp. 115-129
Yumurtacı Hüseyinoğlu, I.Ö. Kotzab, H. Köstepen, K.G. Halaszovich, T.
Journal of Marketing Channels 2020 26 (1) pp. 72-86
Luttermann, S. Kotzab, H. Halaszovich, T.
World Review of Intermodal Transportation Research 2020 9 (1) pp. 47-62
Gentile-Lüdecke, S. Halaszovich, T. Lundan, S.
Thunderbird International Business Review 2019 61 (1) pp. 13-27
University Education

RWTH Aachen University


1999 - 2005

University of Bremen

Doctor of Philosophy (Ph.D.), Marketing / Markenmanagement

Work Experience

Associate Professor at ICN Business School

Post-Doc / Habilitand at Chair in International Management and Governance / University of Bremen

Researcher and Project Coordinator at ZenTra / Center for Transnational Studies

Post-Doc / Habilitand at Lehrstuh fur innovative Markenmanagement LiM / Uni Bremen

Doktorand at Henkel AG & Co. KGaA

Other Professional Activities

Communications officer of the European International Business Academy (EIBA)
Chairperson of the EIBA – Early Career Network (EIBA-ECN)