Tilo Halaszovich

Prof. Dr. Tilo Halaszovich

Adjunct Professor of Global Markets and Firms
School of Business, Social & Decision Sciences
Constructor University Bremen gGmbH
Campus Ring 1
28759 Bremen (Germany)
Phone number
+49 421 200-3492
Fax number
+49 421 200-3303
Email Address
thalaszovich@constructor.university
Office
Research IV, Room 65
Website
http://pogmf.user.jacobs-university.de
Research Interests

Entrepreneurship with a special focus on Emerging Markets and the competitiveness of firms in these markets
International Marketing and Branding: Internationalization and market entry strategies, global branding strategies

Selected Publications

Identitätsbasierte Markenführung: Grundlagen-Strategie-Umsetzung-Controlling

C Burmann, T Halaszovich, M Schade, R Piehler

Springer-Verlag

Customer-brand engagement and Facebook fan-page'like'intention

T Halaszovich, J Nel

Journal of Product & Brand Management 26 (2)

The impact of distance, national transportation systems and logistics performance on FDI and international trade patterns: Results from Asian global value chains

TF Halaszovich, A Kinra

Transport Policy 98, 35-47

Identity-based brand management

C Burmann, NM Riley, T Halaszovich, M Schade

Wiesbaden: Springer Gabler 10, 973-978

The moderating role of local embeddedness on the performance of foreign and domestic firms in emerging markets

TF Halaszovich, SM Lundan

International Business Review 25 (5), 1136-1148

Identitätsbasierte Markenführung. Grundlagen-Strategie-Umsetzung-Controlling. 2., vollst. überarb. u. erw. Aufl

C Burmann, T Halaszovich, M Schade, F Hemmann

Wiesbaden: Springer Gabler

The impact of logistics performance on exports, imports and foreign direct investment

S Luttermann, H Kotzab, T Halaszovich

World Review of Intermodal Transportation Research 9 (1), 27-46

The role of perceived institutional distance in foreign ownership level decisions of new MNEs

P Trąpczyński, TF Halaszovich, D Piaskowska

Journal of Business Research 108, 435-449

What role does CEO vision play in the internationalization process of firms? Evidence from the banking sector in Africa

S Gentile‐Lüdecke, T Halaszovich, S Lundan

Thunderbird International Business Review 61 (1), 13-27

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter: Eine empirische Wirkungsanalyse des Marketing Mix

TF Halaszovich

Springer-Verlag

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter: Eine empirische Wirkungsanalyse des Marketing Mix

TF Halaszovich

Springer-Verlag

The impact of logistics on international trade and investment flows

S Luttermann, H Kotzab, T Halaszovich

The 29th NOFOMA conference Taking on Grand Challenges. Lund University: NOFOMA

When foreignness becomes a liability: the effects of flawed institutional environments on foreign versus domestic firm performance in emerging markets

TF Halaszovich

European Journal of International Management 14 (1), 118-143

The influence of satisfaction on Facebook fan page'Like'intentions

J Nel, T Halaszovich

Management Dynamics: Journal of the Southern African Institute for …

Markenführung im Wandel–alte Weisheiten und neue Erkenntnisse

C Burmann, T Halaszovich, F Hemmann

Identitätsbasierte Markenführung, 269-273

Internationales Marketing: Going und Being International

B Swoboda, H Schramm-Klein, T Halaszovich

Vahlen

Identitätsbasierende Markenführung

C Burmann, T Halaszovich, F Hemmann

Grundlagen–Strategie–Umsetzung–Controlling, Wiesbaden

Identitätsbasierte Markenführung, Grundlagen

C Burmann, T Halaszovich, F Hemmann

Strategie, Umsetzung, Controlling, Wiesbaden

Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market

IÖ Yumurtacı Hüseyinoğlu, H Kotzab, KG Köstepen, T Halaszovich

Journal of Marketing Channels 26 (1), 72-86

Blockchain Technologien für die Sicherung von Material‑, Informations-und Geldflüssen in der Logistik–Erfolgsfaktoren für die chinesische „Belt-Road “Initiative

SC Eickemeyer, T Halaszovich, C Lattemann

HMD Praxis der Wirtschaftsinformatik: Vol. 55, No. 6

 

Publications on Scopus
Factors Influencing the Decision to Start a Business A Qualitative Analysis based on the Theory of Planned Behavior (Germany)
Jamitzky, B. Halaszovich, T.
IBIMA Business Review 2024 2024
Extending the Theory of Planned Behavior (TPB) by Examining the Decision-making Process of Individuals Starting a New Business: A Quantitative Analysis in Germany
Jamitzky, B. Halaszovich, T.
IBIMA Business Review 2024 2024
Understanding export exits: The roles of institutional distance direction, strategy adaptation and experience similarity
Trapczyński, P. Halaszovich, T.
Research Handbook on Foreign Exit, Relocation and Re-entry: Theoretical Perspectives and Empirical Evidence 2022 pp. 57-80
Digital outsidership: The practical and affective effects of digitalization in international business relationships between Kenyan and German firms
Mattfeld, S. Piaskowska, D. Halaszovich, T.
Research Handbook on Innovation in International Business 2022 pp. 177-205
Exploitation-exploration balance and its performance outcomes: A study of FDI portfolio decisions of new multinationals
Trąpczyński, P. Halaszovich, T.
Entrepreneurial Business and Economics Review 2021 9 (4) pp. 115-129
Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market
Yumurtacı Hüseyinoğlu, I.Ö. Kotzab, H. Köstepen, K.G. Halaszovich, T.
Journal of Marketing Channels 2020 26 (1) pp. 72-86
The impact of logistics performance on exports, imports and foreign direct investment
Luttermann, S. Kotzab, H. Halaszovich, T.
World Review of Intermodal Transportation Research 2020 9 (1) pp. 47-62
What role does CEO vision play in the internationalization process of firms? Evidence from the banking sector in Africa
Gentile-Lüdecke, S. Halaszovich, T. Lundan, S.
Thunderbird International Business Review 2019 61 (1) pp. 13-27
University Education

RWTH Aachen University

Dipl.-Kfm.

1999 - 2005

University of Bremen

Doctor of Philosophy (Ph.D.), Marketing / Markenmanagement

Work Experience

Associate Professor at ICN Business School

Post-Doc / Habilitand at Chair in International Management and Governance / University of Bremen

Researcher and Project Coordinator at ZenTra / Center for Transnational Studies

Post-Doc / Habilitand at Lehrstuh fur innovative Markenmanagement LiM / Uni Bremen

Doktorand at Henkel AG & Co. KGaA

Other Professional Activities

Communications officer of the European International Business Academy (EIBA)
Chairperson of the EIBA – Early Career Network (EIBA-ECN)